Closing in Buenos Aires on 28 May 2026, the B2LIVE “Te Lleva a Brasil 2026” roadshow wrapped up a five-city sprint that took São Paulo’s state tourism secretariat (Setur-SP) through Asunción, Montevideo, Santiago, Córdoba and the Argentine capital. Over 2,100 retail and wholesale travel agents from nine countries attended workshops, one-to-one appointment sessions and evening networking events sponsored by six international carriers that hub through São Paulo/Guarulhos (GRU). Setur-SP pitched the state as the “stop-over gateway of the Southern Hemisphere”, highlighting more than 1,200 weekly international departures, 250 beaches, the interior’s coffee routes and the state’s burgeoning river-cruise network.
![São Paulo touts ‘stop-over state’ credentials to 2,100 overseas travel agents in South-American roadshow]()
Whether agents are packaging a short stop-over or a multi-country South American circuit, VisaHQ’s online visa-processing portal (https://www.visahq.com/brazil/) can streamline the paperwork. The platform offers real-time entry-requirement updates for Brazil and 200+ other destinations, digital application tools and dedicated support—helping trade professionals and corporate travellers avoid last-minute surprises as they route clients through São Paulo.
Presentations underscored the ease with which long-haul passengers—especially from North America and Europe—can append two- or three-night side trips in São Paulo without additional airfare when using LATAM, Gol, Air France-KLM, American, Copa or Aerolíneas Argentinas. For trade professionals the message is significant: Brazil’s federal government is expected to authorise a national stop-over incentive in the third quarter, modelled on Portugal’s and Panama’s programmes, allowing passengers to stay up to seven days in their connecting city without fare surcharges. Airlines at the roadshow confirmed they are already adapting GDS fare rules in anticipation, and major hotel chains announced tactical rates valid from 1 October. Corporate-travel buyers stand to gain flexible routing options and potential savings on multi-city itineraries, while mobility managers overseeing assignee relocations can combine arrival orientation in São Paulo with leisure travel for accompanying family members. Destination-service providers were urged to expand Mandarin-, Spanish- and French-language city tours, reflecting the expected rise in Chinese and South-American visitors following recent visa-policy shifts. Setur-SP will feed agent feedback into a digital resource centre launching in July, complete with B2B booking widgets and a content hub for destination videos and sample itineraries. Companies with regional headquarters in São Paulo should monitor the stop-over regulation’s publication and recalibrate travel policies to exploit new fare structures and duty-of-care considerations.
Whether agents are packaging a short stop-over or a multi-country South American circuit, VisaHQ’s online visa-processing portal (https://www.visahq.com/brazil/) can streamline the paperwork. The platform offers real-time entry-requirement updates for Brazil and 200+ other destinations, digital application tools and dedicated support—helping trade professionals and corporate travellers avoid last-minute surprises as they route clients through São Paulo.
Presentations underscored the ease with which long-haul passengers—especially from North America and Europe—can append two- or three-night side trips in São Paulo without additional airfare when using LATAM, Gol, Air France-KLM, American, Copa or Aerolíneas Argentinas. For trade professionals the message is significant: Brazil’s federal government is expected to authorise a national stop-over incentive in the third quarter, modelled on Portugal’s and Panama’s programmes, allowing passengers to stay up to seven days in their connecting city without fare surcharges. Airlines at the roadshow confirmed they are already adapting GDS fare rules in anticipation, and major hotel chains announced tactical rates valid from 1 October. Corporate-travel buyers stand to gain flexible routing options and potential savings on multi-city itineraries, while mobility managers overseeing assignee relocations can combine arrival orientation in São Paulo with leisure travel for accompanying family members. Destination-service providers were urged to expand Mandarin-, Spanish- and French-language city tours, reflecting the expected rise in Chinese and South-American visitors following recent visa-policy shifts. Setur-SP will feed agent feedback into a digital resource centre launching in July, complete with B2B booking widgets and a content hub for destination videos and sample itineraries. Companies with regional headquarters in São Paulo should monitor the stop-over regulation’s publication and recalibrate travel policies to exploit new fare structures and duty-of-care considerations.
