Prague City Tourism (PCT) unveiled a new CZK 22 million marketing campaign on 26 May aimed at positioning the Czech capital as “the city of stories.” The initiative taps into booming demand for themed city-breaks by bundling author-focused walking tours, book-festival packages and partnerships with airlines targeting culturally motivated travellers. The roll-out includes a multi-language microsite on Prague.eu, social-media tie-ins with #KafkaInPrague and #BrownInPrague hashtags, and joint promotions with easyJet, LOT and Emirates that bundle a discounted hotel stay with an English-language literary tour. A separate B2B track will invite international MICE planners to stage book-launch events and writers’ retreats in Prague’s baroque libraries, a move officials say could lift off-season occupancy by two percentage points. For global-mobility teams the campaign matters because short-term assignees and business travellers often double as ‘bleisure’ tourists. Companies can leverage PCT’s ready-made itineraries for spouse-support programmes, add walking-tour vouchers to relocation welcome packs, and even host client dinners in the National Library’s restored Baroque Hall—now officially part of the scheme. Although no new visa rules are attached, the Czech Foreign Ministry confirmed that the visitor-numbers forecast has been shared with consulates to help them plan summer staffing.
![Prague Bets on Literary Tourism in CZK 22 Million Global Marketing Push]()
That said, obtaining the correct paperwork can still be a hurdle for visitors from countries that require a Schengen visa. VisaHQ’s Czech Republic portal (https://www.visahq.com/czech-republic/) lets both individual travellers and corporate mobility managers check entry requirements, complete applications online and track submissions in real time, streamlining the journey from initial planning to Prague’s story-laden streets.
Travel-risk advisers note that additional traffic could lengthen passport-control queues at peak times, especially for non-EU visitors still using manual booths while Prague Airport finishes its EES e-gate upgrade.
That said, obtaining the correct paperwork can still be a hurdle for visitors from countries that require a Schengen visa. VisaHQ’s Czech Republic portal (https://www.visahq.com/czech-republic/) lets both individual travellers and corporate mobility managers check entry requirements, complete applications online and track submissions in real time, streamlining the journey from initial planning to Prague’s story-laden streets.
Travel-risk advisers note that additional traffic could lengthen passport-control queues at peak times, especially for non-EU visitors still using manual booths while Prague Airport finishes its EES e-gate upgrade.
