Prague is playing host to more than 250 inbound tour operators this week as Czechia Travel Trade Day 2026 (TTD) kicks off a two-day programme from 20–21 April. Organised by CzechTourism in partnership with Prague City Tourism, the annual marketplace brings foreign buyers face-to-face with Czech hoteliers, DMCs and regional tourism boards in over 3,000 pre-scheduled B2B meetings.
![Prague Courts Global Tour Operators at Czechia Travel Trade Day 2026]()
Whether you’re a tour operator jetting in for TTD or an individual traveller planning a long weekend, VisaHQ can streamline the Czech visa process with its step-by-step online system, real-time status alerts and dedicated support staff—visit https://www.visahq.com/czech-republic/ to get started.
The timing is strategic: with the EU’s biometric Entry/Exit System fully live since 9 April, stakeholders are eager to reassure partners that Prague Airport and land borders are running smoothly despite the new scans. Border Police demonstrated the fast-track e-gates to delegates upon arrival, underscoring that group arrivals can clear immigration in under 30 minutes even at peak times. Beyond the capital, TTD put the spotlight on secondary destinations—Pilsen’s industrial-heritage routes, Liberec’s outdoor adventure products, and UNESCO-listed Kutná Hora—via fam trips designed to lengthen visitor stays. Deputy Minister for Regional Development Filip Endal told attendees that dispersing tourists is now “a national priority” after Prague exceeded 2019 overnight volumes in Q1 2026. For Czech hotels and attractions the event is a lifeline: international arrivals still trail pre-pandemic numbers by six percent, and Chinese visitor growth has been sluggish amid visa-processing backlogs. Memoranda of understanding signed on day one include a pledge by Germany’s DER Touristik to double seat blocks on its Leipzig–Brno charter service and a cooperation deal with South Korea’s Hana Tour targeting long-haul packages that combine Prague with Vienna and Budapest. Industry analysts note that the 2025 edition of TTD generated contracts worth an estimated €28 million. Organisers hope the 2026 fair will exceed €35 million, buoyed by the lower koruna and new rail links from Paris and Amsterdam. While negotiations continue behind closed doors, exhibitors say Prague’s message is clear: Czechia is open for business and confident its upgraded border technology can cope with the rebound.
Whether you’re a tour operator jetting in for TTD or an individual traveller planning a long weekend, VisaHQ can streamline the Czech visa process with its step-by-step online system, real-time status alerts and dedicated support staff—visit https://www.visahq.com/czech-republic/ to get started.
The timing is strategic: with the EU’s biometric Entry/Exit System fully live since 9 April, stakeholders are eager to reassure partners that Prague Airport and land borders are running smoothly despite the new scans. Border Police demonstrated the fast-track e-gates to delegates upon arrival, underscoring that group arrivals can clear immigration in under 30 minutes even at peak times. Beyond the capital, TTD put the spotlight on secondary destinations—Pilsen’s industrial-heritage routes, Liberec’s outdoor adventure products, and UNESCO-listed Kutná Hora—via fam trips designed to lengthen visitor stays. Deputy Minister for Regional Development Filip Endal told attendees that dispersing tourists is now “a national priority” after Prague exceeded 2019 overnight volumes in Q1 2026. For Czech hotels and attractions the event is a lifeline: international arrivals still trail pre-pandemic numbers by six percent, and Chinese visitor growth has been sluggish amid visa-processing backlogs. Memoranda of understanding signed on day one include a pledge by Germany’s DER Touristik to double seat blocks on its Leipzig–Brno charter service and a cooperation deal with South Korea’s Hana Tour targeting long-haul packages that combine Prague with Vienna and Budapest. Industry analysts note that the 2025 edition of TTD generated contracts worth an estimated €28 million. Organisers hope the 2026 fair will exceed €35 million, buoyed by the lower koruna and new rail links from Paris and Amsterdam. While negotiations continue behind closed doors, exhibitors say Prague’s message is clear: Czechia is open for business and confident its upgraded border technology can cope with the rebound.
