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Dec 20, 2025

Winter Travel Boom and Proposal for Fast-Track Citizenship Highlight Switzerland’s Appeal

Winter Travel Boom and Proposal for Fast-Track Citizenship Highlight Switzerland’s Appeal
As Switzerland braces for its busiest holiday-travel day on 19 December, Zurich Airport expects more than 100,000 passengers—an all-time record—spurred by strong demand for both transatlantic and regional winter-sun routes. Airport managers have urged travellers to arrive early, use evening bag-drop services and double-check baggage rules for popular items such as fondue sets and ski equipment.

Coinciding with the travel surge, Deputy Andreas Gafner has tabled a parliamentary motion that would create a streamlined naturalisation path for foreign entrepreneurs who create jobs and pay taxes in Switzerland. Supporters argue the measure would strengthen the country’s competitiveness for start-ups and scale-ups, complementing existing cantonal tax incentives.

Tourism boards view the dual developments as mutually reinforcing: Zurich’s role as an international hub amplifies the country’s attractiveness to globally mobile talent, while easier citizenship could encourage founders to base innovation teams in Switzerland long-term.

Winter Travel Boom and Proposal for Fast-Track Citizenship Highlight Switzerland’s Appeal


For travellers needing to navigate visa requirements ahead of the holiday rush—or companies moving staff in and out of Switzerland—VisaHQ offers an online platform that simplifies applications, provides up-to-date guidance on documentation and turnaround times, and manages group submissions. Its Switzerland portal (https://www.visahq.com/switzerland/) can be a practical shortcut amid the seasonal bottlenecks at consulates and airports.

Critics, however, warn that looser rules might trigger “passport shopping” and should be balanced against social-assistance safeguards.

For HR leaders, the proposal—still in its early stages—could eventually shorten timelines for key executives to secure Swiss nationality, which simplifies EU market access and spousal employment rights. Until then, companies should continue using established work-permit channels and prepare for heavy airport traffic during the festive peak.
VisaHQ's expert visas and immigration team helps individuals and companies navigate global travel, work, and residency requirements. We handle document preparation, application filings, government agencies coordination, every aspect necessary to ensure fast, compliant, and stress-free approvals.
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