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Dec 8, 2025

Visa Inc.’s ILTM data: India to overtake China as fastest-growing source of affluent travelers

Visa Inc.’s ILTM data: India to overtake China as fastest-growing source of affluent travelers
At the International Luxury Travel Market (ILTM) in Cannes on 7 December, Visa’s Chief Economist Dr Simon Baptist unveiled card-spending insights indicating that households earning over US $100,000 in India will rise steeply through 2030—far out-pacing China, Japan and Europe.

The anonymised data show Indians allocate a disproportionately large share of overseas spend to retail, reinforcing perceptions of India as a high-value outbound market for luxury brands and destination-marketing organisations. Visa also highlighted that India’s 6 % GDP trajectory contrasts sharply with a cooling Chinese economy, suggesting sustained outbound demand even if other emerging markets soften.

Visa Inc.’s ILTM data: India to overtake China as fastest-growing source of affluent travelers


For global mobility teams the findings matter because premium-leisure behaviour often filters into executive-travel expectations—think five-star accommodation, high-speed connectivity and flexible cancellation terms. Destinations courting MICE and incentive travel may need to tailor offers to Indian tastes such as extended family suites, Jain-vegetarian menus and shopping excursions.

The card network urged hoteliers to upgrade Wi-Fi and digital-payment acceptance, noting that AI-rich sectors are generating new wealth pockets in Bangalore, Hyderabad and Pune whose residents already book suite-class rooms abroad.

While not a policy change, the dataset gives quantitative backing to what airlines and visa-issuance statistics have hinted at for months: India is on track to become the next engine of high-spend global mobility, and infrastructure—from airport lounges to VAT-refund desks—must scale accordingly.
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