CzechTourism pivots Asia outreach: from Chinese rail influencers to a Japan-focused visa-ready campaign
On 6 April, CzechTourism confirmed it will redirect its EU-co-funded influencer marketing from China to Japan after a successful pilot that helped Chinese arrivals jump 20 %. The next campaign will showcase Czech rail travel, classical-music venues and visa-free Schengen stays for Japanese visitors, but success will hinge on airline capacity and streamlined consular staffing.
Apr 7, 2026
