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Tourism chief targets 53.8 million visitors as Hong Kong positions itself for 2026 comeback

Apr 6, 2026
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Tourism chief targets 53.8 million visitors as Hong Kong positions itself for 2026 comeback
Hong Kong aims to welcome 53.8 million visitors in 2026—an eight-per-cent jump on last year—according to Culture, Sports and Tourism Secretary Rosanna Law. In an interview on Commercial Radio and later reported by Apple Daily UK on 5 April, Law highlighted a 17 per-cent year-on-year rise in arrivals to 14.31 million in Q1 2026.

Tourism chief targets 53.8 million visitors as Hong Kong positions itself for 2026 comeback


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She credited diversified marquee events such as the 50th-anniversary Hong Kong Sevens, Art Basel and the Asia launch of ComplexCon for drawing higher-spending, long-haul travellers. Law said the Tourism Board would intensify promotion in mainland Tier-2 cities while simultaneously courting markets in Europe, the United States and the Middle East to reduce over-reliance on short-haul segments. Non-mainland travellers already make up 27 per cent of arrivals, a notable shift from the pre-pandemic share. Industry analysts note that hotel occupancy for the Labour Day ‘Golden Week’ is already tracking at 70-80 per cent, with luxury rooms above 90 per cent. Airlines have boosted seat capacity but warn that fuel-surcharge volatility could push fares higher. Corporate-mobility teams are advising employees to book early and to consider serviced apartments for stays longer than ten nights. The government has convened a cross-agency task force to monitor airport, high-speed-rail and ferry throughput weekly. Measures under consideration include staggered event scheduling and dynamic pricing of landing slots to smooth demand peaks. If successful, the strategy could cement Hong Kong’s ambition to reclaim its role as Asia’s premier meetings, incentives, conferences and exhibitions (MICE) hub.

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