National tourism agency CzechTourism confirmed on 10 March that its flagship incoming workshop, Czechia Travel Trade Day 2026, will take place on 20–21 April at the Grand Hotel Prague Towers. The business-to-business event pairs Czech hotels, DMCs, convention bureaux and regional tourist boards with international tour operators and MICE buyers in more than 5,000 pre-scheduled meetings. Organisers expect over 200 foreign buyers from 35 markets, including long-haul delegations from the United States, South Korea and the Gulf. A revamped programme will dedicate half a day to sustainable travel solutions, reflecting growing corporate demand for low-carbon itineraries that combine rail, cycling and regional gastronomy.
![Czechia Travel Trade Day 2026 to Bring 200+ Foreign Buyers to Prague in April]()
Whether visitors are attending the workshop for business meetings or extending their stay to explore the country, VisaHQ can help them obtain the necessary Czech visas quickly and without hassle. Its user-friendly platform guides applicants through every step, offers live support and provides real-time tracking of submissions—all accessible via https://www.visahq.com/czech-republic/
Prague City Tourism will run site inspections of new conference venues such as the O2 Universum and the renovated Clam-Gallas Palace. For Czech suppliers the workshop is a key springboard for the 2027 season, when the country’s new 21 % VAT incentive for conventions comes into force. Boutique hoteliers in Brno and Ostrava say the one-on-one format helps them bypass big trade fairs and secure direct contracts with niche operators. The agency will again sponsor a regional post-tour, this year spotlighting the emerging wine tourism scene in South Moravia and high-end spa products in Karlovy Vary. Industry analysts note that inbound volumes recovered to 96 % of 2019 levels in 2025, but business-events arrivals lag at 82 %. ‘Face-to-face workshops are still the fastest way to fill shoulder-season dates,’ says Jana Štefánková, head of the Czech Convention Bureau. The event’s timing – four weeks after ITB Berlin – lets buyers slot Prague add-ons onto existing European itineraries, lowering carbon and travel costs. Registration closes on 31 March, with an early-bird fee of €280 for international buyers, which includes accommodation, meals and regional fam-trip transport. CzechTourism will provide on-site visa assistance for delegates from visa-required markets such as India and Türkiye, emphasising the government’s commitment to simplified access for business visitors.
Whether visitors are attending the workshop for business meetings or extending their stay to explore the country, VisaHQ can help them obtain the necessary Czech visas quickly and without hassle. Its user-friendly platform guides applicants through every step, offers live support and provides real-time tracking of submissions—all accessible via https://www.visahq.com/czech-republic/
Prague City Tourism will run site inspections of new conference venues such as the O2 Universum and the renovated Clam-Gallas Palace. For Czech suppliers the workshop is a key springboard for the 2027 season, when the country’s new 21 % VAT incentive for conventions comes into force. Boutique hoteliers in Brno and Ostrava say the one-on-one format helps them bypass big trade fairs and secure direct contracts with niche operators. The agency will again sponsor a regional post-tour, this year spotlighting the emerging wine tourism scene in South Moravia and high-end spa products in Karlovy Vary. Industry analysts note that inbound volumes recovered to 96 % of 2019 levels in 2025, but business-events arrivals lag at 82 %. ‘Face-to-face workshops are still the fastest way to fill shoulder-season dates,’ says Jana Štefánková, head of the Czech Convention Bureau. The event’s timing – four weeks after ITB Berlin – lets buyers slot Prague add-ons onto existing European itineraries, lowering carbon and travel costs. Registration closes on 31 March, with an early-bird fee of €280 for international buyers, which includes accommodation, meals and regional fam-trip transport. CzechTourism will provide on-site visa assistance for delegates from visa-required markets such as India and Türkiye, emphasising the government’s commitment to simplified access for business visitors.
