Prague played host on 6–7 March 2026 to the biggest inbound-tourism workshop on the Czech calendar: Czechia Travel Trade Day. Organised by CzechTourism at the Slavonic House and satellite venues across the capital, the two-day forum matched more than 120 Czech suppliers with tour operators, corporate-travel buyers and journalists from 20 foreign markets. Unlike standard trade shows, meetings were pre-scheduled through an online platform, allowing hoteliers, DMCs and regional tourism boards to secure up to 30 targeted appointments each.
![‘Czechia Travel Trade Day’ Brings 20-Nation Buying Power to Prague]()
Companies that need reliable visa or travel-authorisation support for delegates heading to events like Czechia Travel Trade Day can streamline the process through VisaHQ, whose portal (https://www.visahq.com/czech-republic/) provides real-time requirements, digital application tools and live expert assistance for Czech visas as well as the upcoming ETIAS pre-clearance. The service lets travel managers batch-track multiple passports, cutting lead times and ensuring compliance ahead of tight conference schedules.
New this year was a B2B “product lab” where destination managers from six regions—Central Bohemia, Liberec, Olomouc, Pardubice, Plzeň and Vysočina—tested themed itineraries aimed at winter city-breaks and slow-travel segments. CzechTourism’s Product-Management Director Tereza Hofmanová said the goal is to shift at least 15 % of foreign overnights outside Prague by 2028. For corporate-mobility teams the event matters because it foreshadows capacity expansion at regional airports and accelerated visa-processing for MICE events. Several Czech embassies sent consular officers to brief buyers on the new fully digital long-stay-visa platform that went live on 1 January 2026. According to preliminary surveys, German, Israeli and South-Korean operators plan to add 30 000 room-nights in Czech regional cities over the next 18 months. The gathering also offered practical sessions on the European Travel Information and Authorisation System (ETIAS) set to become mandatory for visa-exempt travellers in late 2026. Travel-managers were advised to integrate ETIAS checks into booking workflows by Q4 2026 to avoid airport bottlenecks. By linking Czech suppliers with decision-makers before the summer contracting season, Czechia Travel Trade Day delivers an immediate shot in the arm to an industry that contributed 2.8 % of Czech GDP last year and employs nearly 250 000 people—many of them foreigners on seasonal or intra-EU mobility programmes.
Companies that need reliable visa or travel-authorisation support for delegates heading to events like Czechia Travel Trade Day can streamline the process through VisaHQ, whose portal (https://www.visahq.com/czech-republic/) provides real-time requirements, digital application tools and live expert assistance for Czech visas as well as the upcoming ETIAS pre-clearance. The service lets travel managers batch-track multiple passports, cutting lead times and ensuring compliance ahead of tight conference schedules.
New this year was a B2B “product lab” where destination managers from six regions—Central Bohemia, Liberec, Olomouc, Pardubice, Plzeň and Vysočina—tested themed itineraries aimed at winter city-breaks and slow-travel segments. CzechTourism’s Product-Management Director Tereza Hofmanová said the goal is to shift at least 15 % of foreign overnights outside Prague by 2028. For corporate-mobility teams the event matters because it foreshadows capacity expansion at regional airports and accelerated visa-processing for MICE events. Several Czech embassies sent consular officers to brief buyers on the new fully digital long-stay-visa platform that went live on 1 January 2026. According to preliminary surveys, German, Israeli and South-Korean operators plan to add 30 000 room-nights in Czech regional cities over the next 18 months. The gathering also offered practical sessions on the European Travel Information and Authorisation System (ETIAS) set to become mandatory for visa-exempt travellers in late 2026. Travel-managers were advised to integrate ETIAS checks into booking workflows by Q4 2026 to avoid airport bottlenecks. By linking Czech suppliers with decision-makers before the summer contracting season, Czechia Travel Trade Day delivers an immediate shot in the arm to an industry that contributed 2.8 % of Czech GDP last year and employs nearly 250 000 people—many of them foreigners on seasonal or intra-EU mobility programmes.
