Prague’s tourism chiefs used a 27 February press conference to proclaim that **Czechia is on the brink of its biggest inbound-travel year ever**. According to CzechTourism Director František Reismüller, foreign arrivals in 2025 climbed to almost 24 million and generated nearly CZK 400 billion in spending. The agency now aims to **surpass the record 2019 volume** by rolling out a new global brand platform, “Feel Free”, that sells the country as an accessible, wellness-focused short-haul destination. Central to the strategy is better air connectivity. Reismüller highlighted Prague Airport’s cooperation with airlines on long-haul routes such as Philadelphia-Prague and the use of high-impact co-marketing that delivered 62 million impressions in North America alone. The airport handled 15.2 million passengers last year and sees the campaign as a springboard for business-class demand, Meetings-&-Events traffic and tech-sector assignments funnelled through the Czech capital. CzechTourism will **double down on data-driven targeting** in 2026 by tapping anonymised Mastercard spending data to identify high-yield segments and ease pressure on Prague’s historic core. Regional boards in Karlovy Vary, South Bohemia and Ostrava will receive matched marketing funds to steer travellers toward spa, golf and industrial-heritage itineraries that can lengthen average stays and help solve chronic seasonal labour gaps.
![Czechia Bets on “Feel Free” Campaign to Top Pre-Covid Tourist Numbers in 2026]()
Amid these capacity gains, travellers still need to navigate entry formalities. VisaHQ’s digital visa service (https://www.visahq.com/czech-republic/) delivers step-by-step guidance, expedited processing and corporate account tools that simplify obtaining Czech visas for leisure tourists, event delegates and mobile employees alike—ensuring the “Feel Free” experience starts before departure.
For corporate mobility managers the message is clear: expect more direct flights, expanded hotel capacity, and a government keen to fast-track crew visas and conference permits. The authority confirmed that its “Unexpected Wellbeing” digital assets—responsible for 300 million global impressions in 2025—will be localised for Korean, Hebrew and Portuguese markets by Q3 2026 so employers can plug them straight into relocation welcome packs. Industry observers note that the **MICHELIN Guide’s first-ever Czech edition**, published last year with 79 listed restaurants, is already influencing assignment packages: multinationals are benchmarking per-diem rates against rising fine-dining costs, while relocation firms report a 14 % uptick in requests for culinary-themed spouse programmes. If the “Feel Free” push hits its target, Czechia could join Austria and Hungary in the European top-10 for tourism GDP contribution by 2027—further boosting the country’s attractiveness for international talent.
Amid these capacity gains, travellers still need to navigate entry formalities. VisaHQ’s digital visa service (https://www.visahq.com/czech-republic/) delivers step-by-step guidance, expedited processing and corporate account tools that simplify obtaining Czech visas for leisure tourists, event delegates and mobile employees alike—ensuring the “Feel Free” experience starts before departure.
For corporate mobility managers the message is clear: expect more direct flights, expanded hotel capacity, and a government keen to fast-track crew visas and conference permits. The authority confirmed that its “Unexpected Wellbeing” digital assets—responsible for 300 million global impressions in 2025—will be localised for Korean, Hebrew and Portuguese markets by Q3 2026 so employers can plug them straight into relocation welcome packs. Industry observers note that the **MICHELIN Guide’s first-ever Czech edition**, published last year with 79 listed restaurants, is already influencing assignment packages: multinationals are benchmarking per-diem rates against rising fine-dining costs, while relocation firms report a 14 % uptick in requests for culinary-themed spouse programmes. If the “Feel Free” push hits its target, Czechia could join Austria and Hungary in the European top-10 for tourism GDP contribution by 2027—further boosting the country’s attractiveness for international talent.
