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Dec 11, 2025

Prague Convention Bureau unveils campaign to cement city’s status as top MICE hub

Prague Convention Bureau unveils campaign to cement city’s status as top MICE hub
The Prague Convention Bureau (PCB) on 10 December rolled out a refreshed global campaign positioning the Czech capital as a leading destination for meetings, incentives, conferences and exhibitions (MICE). The initiative highlights Prague’s mix of UNESCO-listed heritage sites and modern event infrastructure, including the 10,000-seat Prague Congress Centre.

PCB will emphasise the city’s improved air connectivity—bolstered by new long-haul links to Taipei and Seoul—and the introduction of premium fast-track services at Václav Havel Airport. Sustainability is another pillar: many venues now operate on renewable energy contracts and offer zero-waste catering options, aligning with corporate ESG requirements.

Corporate mobility teams juggling visa applications for incoming delegates don’t have to go it alone. VisaHQ (https://www.visahq.com/czech-republic/) streamlines Czech Republic visa filings with an easy online interface, real-time status updates and expert support—an efficient add-on for planners aiming to meet PCB’s promised 48-hour letter turnaround.

Prague Convention Bureau unveils campaign to cement city’s status as top MICE hub


For mobility and HR teams the campaign matters because large outbound conferences often trigger short-term assignment spikes. PCB is working with the Interior Ministry to streamline visa-support letters for non-EU delegates, promising 48-hour turnaround by mid-2026.

The bureau projects that international congress attendance will reach 1.2 million delegate-days in 2026, surpassing the 2019 record. Hotel developers are responding: IHG confirmed plans this week for a 137-room InterContinental Prague in Nové Město, opening 2029.

Advice: planners securing 2026 congress blocks should lock in room allotments early, as Prague’s peak-season inventory is expected to tighten once the PCB campaign gains traction.
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