Business-jet operator Sino Jet and lifestyle hotel collective Aranya’s “ATITHYA – The Art of Hospitality” have signed an exclusive partnership in Hong Kong to fuse private aviation with curated destination stays. Announced on 11 November, the tie-up offers high-net-worth travellers integrated itineraries: Gulfstream G650 charters from Hong Kong International Airport link directly to boutique retreats in Dali, Dunhuang and Yangshuo, with concierge teams coordinating transfers, visas and customs pre-clearance.
The move positions Hong Kong as the take-off point for an experiential luxury corridor across Greater China and Southeast Asia. According to Sino Jet, over 60 % of its charter clientele start or end journeys in Hong Kong, making the SAR a strategic hub for bespoke mobility services.
![Sino Jet–Aranya alliance unveils “sky-to-ground” luxury corridor via Hong Kong]()
From a mobility-management perspective, the model reduces friction for C-suite travellers who require confidentiality and speed. One booking covers aircraft, accommodation, and ground transport, with immigration paperwork handled in advance under Hong Kong’s Business Private Jet pre-notification scheme. This could influence corporate policies that currently rely on scheduled first-class flights plus separate hotel arrangements.
Analysts note the announcement taps a post-pandemic surge in “revenge luxury travel” and China’s expanding wealth base. By anchoring the service in Hong Kong, Sino Jet also leverages the city’s tax-free aviation fuel regime and efficient customs clearance, maintaining competitive edge over regional rivals like Macau and Shenzhen.
The move positions Hong Kong as the take-off point for an experiential luxury corridor across Greater China and Southeast Asia. According to Sino Jet, over 60 % of its charter clientele start or end journeys in Hong Kong, making the SAR a strategic hub for bespoke mobility services.
From a mobility-management perspective, the model reduces friction for C-suite travellers who require confidentiality and speed. One booking covers aircraft, accommodation, and ground transport, with immigration paperwork handled in advance under Hong Kong’s Business Private Jet pre-notification scheme. This could influence corporate policies that currently rely on scheduled first-class flights plus separate hotel arrangements.
Analysts note the announcement taps a post-pandemic surge in “revenge luxury travel” and China’s expanding wealth base. By anchoring the service in Hong Kong, Sino Jet also leverages the city’s tax-free aviation fuel regime and efficient customs clearance, maintaining competitive edge over regional rivals like Macau and Shenzhen.
