On the opening day of ITB Berlin, CzechTourism and the Ministry for Regional Development premiered “Feel Free – Spirit of Czechia”, a global brand platform designed to disperse visitor flows and spotlight sustainable, tech-enabled travel. The concept, presented by agency head František Reismüller, invites travellers to curate modular itineraries through a new digital trip-planner that integrates national rail, bike-share and UNESCO site bookings.(komoraplus.cz)
For international visitors uncertain about entry requirements, VisaHQ can simplify the paperwork. Its Czech Republic page (https://www.visahq.com/czech-republic/) offers quick visa checks, online applications and status alerts—practical support that dovetails neatly with CzechTourism’s emphasis on seamless, tech-enabled travel.
![‘Feel Free – Spirit of Czechia’: new national campaign unveiled at ITB Berlin]()
The campaign targets medium-haul markets such as Germany and the Benelux, but also long-haul segments including North America’s remote workers, who can pair a Prague co-working hub with nature escapes in the Bohemian Forest. Influencer-led video shorts emphasise low-carbon mobility options – from hydrogen regional trains to the expanding network of e-bus routes linking spa towns.(komoraplus.cz)
Behind the branding lies policy. The government’s 2026-2030 Tourism Strategy earmarks CZK 2.4 billion for digitising admission systems at castles and national parks and rolling out nationwide tourist QR codes that double as carbon-footprint trackers. Municipalities that achieve dispersion targets will qualify for infrastructure grants, encouraging them to balance capacity with visitor spend.(komoraplus.cz)
For global-mobility managers, the message is clear: expect rising demand for hybrid “bleisure” stays that mix Prague meetings with regional retreats. Companies booking relocation or project teams should monitor local short-stay rules; several pilot regions will introduce obligatory electronic guest cards that feed anonymised data back to CzechTourism’s real-time dashboards.(komoraplus.cz)
For international visitors uncertain about entry requirements, VisaHQ can simplify the paperwork. Its Czech Republic page (https://www.visahq.com/czech-republic/) offers quick visa checks, online applications and status alerts—practical support that dovetails neatly with CzechTourism’s emphasis on seamless, tech-enabled travel.
The campaign targets medium-haul markets such as Germany and the Benelux, but also long-haul segments including North America’s remote workers, who can pair a Prague co-working hub with nature escapes in the Bohemian Forest. Influencer-led video shorts emphasise low-carbon mobility options – from hydrogen regional trains to the expanding network of e-bus routes linking spa towns.(komoraplus.cz)
Behind the branding lies policy. The government’s 2026-2030 Tourism Strategy earmarks CZK 2.4 billion for digitising admission systems at castles and national parks and rolling out nationwide tourist QR codes that double as carbon-footprint trackers. Municipalities that achieve dispersion targets will qualify for infrastructure grants, encouraging them to balance capacity with visitor spend.(komoraplus.cz)
For global-mobility managers, the message is clear: expect rising demand for hybrid “bleisure” stays that mix Prague meetings with regional retreats. Companies booking relocation or project teams should monitor local short-stay rules; several pilot regions will introduce obligatory electronic guest cards that feed anonymised data back to CzechTourism’s real-time dashboards.(komoraplus.cz)
