Budget carrier HK Express launched a new “Self-Love through Travel” campaign on 24 February, re-introducing its popular Fly Pass promotion that bundles two round-trip tickets for as little as HK$648.(hkexpress.com) The limited-time offer runs through 28 February and covers every destination in the airline’s Asian network—from Fukuoka to Phuket—allowing travellers to mix zones in any combination.
The Fly Pass targets millennials and solo travellers who value flexibility: customers can lock in fares now and pick exact travel dates later, within the 9 March–31 August window. The product mirrors subscription-style passes used by U.S. low-cost carriers and could smooth revenue seasonality by pulling bookings forward into Q2.
For travelers juggling multiple Asian stops, sorting out visa requirements can be a hassle. VisaHQ’s Hong Kong portal (https://www.visahq.com/hong-kong/) lets Fly Pass holders quickly check entry rules, submit visa applications online, and track approvals in real time—making sure paperwork doesn’t get in the way of spontaneous self-love adventures.
![HK Express revives low-cost ‘Fly Pass’ to stimulate regional getaways]()
For Hong Kong’s tourism ecosystem, deeper discounts may keep outbound volumes high after the Lunar New Year surge. Retailers at Hong Kong International Airport welcome the move, anticipating higher spend on duty-free cosmetics and gadgets popular with young professionals heading to Japan and Korea.
SMEs also benefit. The ability to splice two regional returns enables mini-trade missions—e.g., sourcing in Bangkok and client meetings in Taipei—under one promotional bundle, saving travel budgets at a time of weak global demand.
The campaign dovetails with HK Express parent Cathay Group’s strategy to capture price-sensitive segments while Cathay Pacific focuses on premium traffic. Analysts forecast HK Express capacity will reach 120 % of pre-COVID levels by summer, buoyed by additional A321neo deliveries.
The Fly Pass targets millennials and solo travellers who value flexibility: customers can lock in fares now and pick exact travel dates later, within the 9 March–31 August window. The product mirrors subscription-style passes used by U.S. low-cost carriers and could smooth revenue seasonality by pulling bookings forward into Q2.
For travelers juggling multiple Asian stops, sorting out visa requirements can be a hassle. VisaHQ’s Hong Kong portal (https://www.visahq.com/hong-kong/) lets Fly Pass holders quickly check entry rules, submit visa applications online, and track approvals in real time—making sure paperwork doesn’t get in the way of spontaneous self-love adventures.
For Hong Kong’s tourism ecosystem, deeper discounts may keep outbound volumes high after the Lunar New Year surge. Retailers at Hong Kong International Airport welcome the move, anticipating higher spend on duty-free cosmetics and gadgets popular with young professionals heading to Japan and Korea.
SMEs also benefit. The ability to splice two regional returns enables mini-trade missions—e.g., sourcing in Bangkok and client meetings in Taipei—under one promotional bundle, saving travel budgets at a time of weak global demand.
The campaign dovetails with HK Express parent Cathay Group’s strategy to capture price-sensitive segments while Cathay Pacific focuses on premium traffic. Analysts forecast HK Express capacity will reach 120 % of pre-COVID levels by summer, buoyed by additional A321neo deliveries.
