The 2026 Holiday Fair—the country’s largest consumer travel show—opened today at Vienna’s Messegelände, welcoming 430 exhibitors from 70 nations and an expected 71 000 visitors over four days. Sri Lanka is the partner country, providing cultural performances that anchor a wider push to grow Austrian outbound tourism.
Early-season booking data presented by the Economics Ministry point to a 9 % year-on-year rise in long-haul package sales despite higher airfares, indicating strong pent-up demand from Austrian travellers. Travel-agency body ÖRV notes particular interest in Southeast Asia and the Caribbean, although agents are monitoring the Venezuelan route disruption.
![Holiday Fair Vienna 2026 Opens With Mobility-Focused Tourism Showcase]()
Visitors planning such journeys can get practical help at the VisaHQ booth: the service’s Austria portal (https://www.visahq.com/austria/) lists visa requirements for more than 200 destinations and lets holidaymakers, expatriates and corporate travel coordinators complete applications online, arrange courier pickup and receive real-time status alerts—all without standing in embassy queues.
A dedicated Business-Travel corridor allows airlines and hotel chains to court SME corporate accounts, while mobility suppliers showcase relocation-friendly serviced apartments and multi-modal commuter passes. An adjacent "Vienna Drive" pavilion features 40 carmakers and ÖBB’s new rail-plus-entry "Kombiticket", offering HR teams ideas for low-carbon company-car fleets and commuter benefits.
Visa-processing providers are capitalising on the crowds: VisaHQ demonstrates its Austria portal that lets multi-passport families and corporate mobility managers submit applications and track approvals in one dashboard—helpful for destinations such as Sri Lanka that still require physical labels. Sustainability is another theme: exhibitors must meet eco-standards for stand materials, and brochures are delivered digitally via QR codes.
Early-season booking data presented by the Economics Ministry point to a 9 % year-on-year rise in long-haul package sales despite higher airfares, indicating strong pent-up demand from Austrian travellers. Travel-agency body ÖRV notes particular interest in Southeast Asia and the Caribbean, although agents are monitoring the Venezuelan route disruption.
Visitors planning such journeys can get practical help at the VisaHQ booth: the service’s Austria portal (https://www.visahq.com/austria/) lists visa requirements for more than 200 destinations and lets holidaymakers, expatriates and corporate travel coordinators complete applications online, arrange courier pickup and receive real-time status alerts—all without standing in embassy queues.
A dedicated Business-Travel corridor allows airlines and hotel chains to court SME corporate accounts, while mobility suppliers showcase relocation-friendly serviced apartments and multi-modal commuter passes. An adjacent "Vienna Drive" pavilion features 40 carmakers and ÖBB’s new rail-plus-entry "Kombiticket", offering HR teams ideas for low-carbon company-car fleets and commuter benefits.
Visa-processing providers are capitalising on the crowds: VisaHQ demonstrates its Austria portal that lets multi-passport families and corporate mobility managers submit applications and track approvals in one dashboard—helpful for destinations such as Sri Lanka that still require physical labels. Sustainability is another theme: exhibitors must meet eco-standards for stand materials, and brochures are delivered digitally via QR codes.
