Brazil’s leisure arm of Azul Linhas Aéreas detailed on 8 November a three-pillar plan for 2026—agents’ loyalty, product diversification and post-sale support—anticipating the group’s exit from U.S. Chapter 11 by February 2026. Head of Azul Viagens Giulliana Mesquita told Festuris delegates the tour operator grew 20 % in 2025 despite restructuring and now aims to balance its domestic-Northeast bias with stronger outbound packages.
Key to the strategy is tapping Azul’s expanding long-haul network: new Belém–Fort Lauderdale and Campinas–Madrid routes start in Q2 2026, pending DOT approval. Azul Viagens will bundle airfares with dynamic hotel content via the Travel port API, giving SMEs a one-invoice option that meets Brazil’s strict electronic-invoice rules.
![Azul Viagens Lays Post-Chapter 11 Expansion Strategy, Eyes International Portfolio]()
For corporate-mobility teams, Azul’s refreshed focus could translate into negotiated-rate programmes beyond the usual Sao Paulo shuttle, particularly for group movements. The operator is piloting cluster-based account management to give large corporates dedicated support.
Travel-risk specialists should note that Azul still faces fleet constraints; three A330neos remain grounded awaiting Pratt & Whitney engine retrofits, which could affect ad-hoc charter availability in early 2026.
Key to the strategy is tapping Azul’s expanding long-haul network: new Belém–Fort Lauderdale and Campinas–Madrid routes start in Q2 2026, pending DOT approval. Azul Viagens will bundle airfares with dynamic hotel content via the Travel port API, giving SMEs a one-invoice option that meets Brazil’s strict electronic-invoice rules.
For corporate-mobility teams, Azul’s refreshed focus could translate into negotiated-rate programmes beyond the usual Sao Paulo shuttle, particularly for group movements. The operator is piloting cluster-based account management to give large corporates dedicated support.
Travel-risk specialists should note that Azul still faces fleet constraints; three A330neos remain grounded awaiting Pratt & Whitney engine retrofits, which could affect ad-hoc charter availability in early 2026.
