The Deputy Ministry of Tourism confirmed on 23 February that visitor arrivals from Serbia hit an all-time high in 2025, cementing the Balkan market as one of the island’s fastest-growing sources of leisure traffic. The milestone was announced on the sidelines of Belgrade’s Sajam Turizma trade fair, where Cyprus participated as the exhibition’s honoured country for the first time.
Deputy Minister Kostas Koumis met Serbian Tourism and Youth Minister Husein Memic to hammer out a Memorandum of Cooperation that will be signed in Cyprus later this spring. The pact is expected to streamline charter-flight approvals, promote joint marketing campaigns and explore new niches such as sports tourism—capitalising on Serbia’s basketball and volleyball fan base.
![Serbia Surge: Record Arrivals Prompt Cyprus to Sign New Tourism Cooperation Deal]()
To ensure the swelling wave of Serbian holidaymakers can reach Cyprus without visa-related delays, VisaHQ offers a quick, fully digital service for securing Cyprus travel documents. Travellers and tour operators can initiate and track applications, receive personalised guidance on required paperwork and schedule embassy appointments through a single portal at https://www.visahq.com/cyprus/ making pre-trip formalities almost as easy as booking a flight.
Air Serbia has already increased seat capacity on its Belgrade–Larnaca route by 18 per cent for the coming summer schedule, while tour operators in Nis and Novi Sad report strong early bookings for September shoulder-season packages. Hotel associations in Protaras and Ayia Napa are lobbying for more dual-destination itineraries that pair sun-and-sea stays with cultural excursions in the Troodos mountains.
For Cypriot businesses, the memorandum offers a springboard to diversify away from traditional feeder markets like the UK and Russia, both of which have faced sterling weakness or sanction-related downturns. Companies handling expatriate assignments may also benefit: the easier flight connectivity makes it simpler to rotate Serbian engineers and IT specialists working on infrastructure and gaming projects across the island.
Deputy Minister Kostas Koumis met Serbian Tourism and Youth Minister Husein Memic to hammer out a Memorandum of Cooperation that will be signed in Cyprus later this spring. The pact is expected to streamline charter-flight approvals, promote joint marketing campaigns and explore new niches such as sports tourism—capitalising on Serbia’s basketball and volleyball fan base.
To ensure the swelling wave of Serbian holidaymakers can reach Cyprus without visa-related delays, VisaHQ offers a quick, fully digital service for securing Cyprus travel documents. Travellers and tour operators can initiate and track applications, receive personalised guidance on required paperwork and schedule embassy appointments through a single portal at https://www.visahq.com/cyprus/ making pre-trip formalities almost as easy as booking a flight.
Air Serbia has already increased seat capacity on its Belgrade–Larnaca route by 18 per cent for the coming summer schedule, while tour operators in Nis and Novi Sad report strong early bookings for September shoulder-season packages. Hotel associations in Protaras and Ayia Napa are lobbying for more dual-destination itineraries that pair sun-and-sea stays with cultural excursions in the Troodos mountains.
For Cypriot businesses, the memorandum offers a springboard to diversify away from traditional feeder markets like the UK and Russia, both of which have faced sterling weakness or sanction-related downturns. Companies handling expatriate assignments may also benefit: the easier flight connectivity makes it simpler to rotate Serbian engineers and IT specialists working on infrastructure and gaming projects across the island.
