Ride-hailing giant Uber will offer complimentary ‘Uber Aurora’ excursions on 20–21 March 2026, allowing travellers in Rovaniemi and surrounding resorts to book a six-to-eight-hour chase of the Northern Lights at zero cost.
How it works: From 5 March at 13:00 CET, users can select the Aurora icon in the Uber app. Bookings include 4×4 transport, an expert aurora guide from Arctic GM, hot drinks and photography tips. Supply is limited, so confirmation follows a lottery-style allocation.
Mobility significance: While a marketing play, the initiative showcases on-demand models for rural, low-temperature environments where conventional taxi supply is sparse. For corporate travel managers moving staff to mines, wind-farm projects or data-centre builds in Lapland, it highlights the growing availability of app-based transport solutions previously restricted to Helsinki–Tampere corridors.
![Uber launches free Northern-Lights charter in Finnish Lapland]()
Local economy: Regional tourism boards anticipate a spill-over into paid tours and accommodation. March is already peak aurora season, but free exposure could lengthen stays, supporting restaurants and winter-activity operators hit by volatile snow conditions.
If your travellers need visas to reach Finland for this celestial experience, VisaHQ can streamline the paperwork. Via its Finland portal (https://www.visahq.com/finland/), the service provides guided application support, real-time tracking and corporate dashboards—making it easier to coordinate multiple employees or guests heading north to chase the lights.
Tips for employers: Advise travellers to dress for –15 °C and verify insurance coverage for adventure activities; corporate policies sometimes exclude off-road excursions.
How it works: From 5 March at 13:00 CET, users can select the Aurora icon in the Uber app. Bookings include 4×4 transport, an expert aurora guide from Arctic GM, hot drinks and photography tips. Supply is limited, so confirmation follows a lottery-style allocation.
Mobility significance: While a marketing play, the initiative showcases on-demand models for rural, low-temperature environments where conventional taxi supply is sparse. For corporate travel managers moving staff to mines, wind-farm projects or data-centre builds in Lapland, it highlights the growing availability of app-based transport solutions previously restricted to Helsinki–Tampere corridors.
Local economy: Regional tourism boards anticipate a spill-over into paid tours and accommodation. March is already peak aurora season, but free exposure could lengthen stays, supporting restaurants and winter-activity operators hit by volatile snow conditions.
If your travellers need visas to reach Finland for this celestial experience, VisaHQ can streamline the paperwork. Via its Finland portal (https://www.visahq.com/finland/), the service provides guided application support, real-time tracking and corporate dashboards—making it easier to coordinate multiple employees or guests heading north to chase the lights.
Tips for employers: Advise travellers to dress for –15 °C and verify insurance coverage for adventure activities; corporate policies sometimes exclude off-road excursions.
