The Famagusta Regional Tourism Board (ETAP) has approved a **multi-channel marketing campaign aimed at diversifying visitor profiles and extending Cyprus’ tourism season beyond the summer peak**. Director Giorgos Kafkalias said delegations will promote the district at the Belgrade Tourism Fair (19-22 February) and Berlin’s ITB (3-5 March), where Cyprus will be an honoured country.
The plan targets families and older travellers who can visit outside school holidays, reducing dependence on traditional beach-sun markets. New branding will highlight inland villages and cultural experiences linking Ayia Napa and Protaras with rural communities, while an AI-powered visitor-guide app will provide personalised itineraries in eight languages.
![Famagusta unveils 2026 tourism action plan to attract year-round family and silver-age travellers]()
For visitors from countries that still require pre-arrival documentation, VisaHQ can streamline the entire Cyprus visa process with online applications, real-time tracking and expert assistance—handy for families planning shoulder-season holidays or companies organising long-term project teams. Details are at https://www.visahq.com/cyprus/
Key partners include the Deputy Ministry of Tourism, Hermes Airports and the Bank of Cyprus, all co-funding digital campaigns in Poland, Germany and Serbia—three markets that have shown double-digit growth since pandemic restrictions eased. Hoteliers have agreed flexible half-board pricing for shoulder-season months and to allocate room blocks for conferences and remote-work retreats.
For corporates and relocation specialists the initiative could make Famagusta a viable base for long-term project teams, offering lower accommodation costs compared with Nicosia or Limassol and shorter lead times for group bookings outside July–August. The focus on older travellers also signals potential **service-staff shortages** during spring and autumn, which may translate into additional work-permit demand for hospitality employers.
The plan targets families and older travellers who can visit outside school holidays, reducing dependence on traditional beach-sun markets. New branding will highlight inland villages and cultural experiences linking Ayia Napa and Protaras with rural communities, while an AI-powered visitor-guide app will provide personalised itineraries in eight languages.
For visitors from countries that still require pre-arrival documentation, VisaHQ can streamline the entire Cyprus visa process with online applications, real-time tracking and expert assistance—handy for families planning shoulder-season holidays or companies organising long-term project teams. Details are at https://www.visahq.com/cyprus/
Key partners include the Deputy Ministry of Tourism, Hermes Airports and the Bank of Cyprus, all co-funding digital campaigns in Poland, Germany and Serbia—three markets that have shown double-digit growth since pandemic restrictions eased. Hoteliers have agreed flexible half-board pricing for shoulder-season months and to allocate room blocks for conferences and remote-work retreats.
For corporates and relocation specialists the initiative could make Famagusta a viable base for long-term project teams, offering lower accommodation costs compared with Nicosia or Limassol and shorter lead times for group bookings outside July–August. The focus on older travellers also signals potential **service-staff shortages** during spring and autumn, which may translate into additional work-permit demand for hospitality employers.
