Sardinia is positioning itself as Italy’s next meetings-and-incentives hotspot. On 14 December, the regional tourism authority issued a call-to-action for tomorrow’s “MICE Destinazione Sardegna” workshop, to be held in the Business Center of Cagliari-Elmas Airport. The event will bring together 40 international buyers and 46 local suppliers spanning convention centres, hotels and destination-management companies.
Regional Tourism Councillor Franco Cuccureddu will open the sessions, followed by industry leaders from Federalberghi, FIAVET and the extrahotel consortium Extra. The single-day format packs curated B2B meetings, product showcases and a plenary panel on infrastructure upgrades—including the airport’s plan to expand its conference facilities and introduce a streamlined arrivals channel for delegate groups.
For mobility managers, the workshop signals Sardinia’s intent to capture a slice of Italy’s lucrative conferences market ahead of the 2026 Star Alliance integration of ITA Airways and the Jubilee-year traffic expected in Rome. Direct air links from Milan, Rome and several European hubs already make Cagliari reachable within three hours, and the airport authority says it is negotiating additional winter charters aimed at corporate incentives.
![Cagliari Airport to Host ‘MICE Destinazione Sardegna’ as Region Courts High-Value Business Travel]()
Organisers and attendees coming from outside the Schengen Area will need to navigate Italy’s entry requirements. VisaHQ can streamline this process by handling group and individual applications online, offering live status updates and dedicated support through its Italy-specific platform (https://www.visahq.com/italy/). The service can be integrated into event registration workflows, removing administrative friction and ensuring delegates arrive in Cagliari with the correct documentation.
Travel-risk analysts note that hosting the event inside the airport itself allows buyers to experience proposed fast-track immigration and ground-handling solutions first-hand—a practical demonstration that could influence destination-selection decisions for 2026-2027. Companies considering Sardinia for off-sites are advised to monitor the roll-out of new group-visa facilitation measures promised by regional officials.
If the workshop converts even a fraction of attendees into booked events, Sardinia could diversify an economy still dominated by seasonal leisure tourism, creating year-round demand for accommodation and transport services and opening new opportunities for suppliers ranging from AV to ground logistics.
Regional Tourism Councillor Franco Cuccureddu will open the sessions, followed by industry leaders from Federalberghi, FIAVET and the extrahotel consortium Extra. The single-day format packs curated B2B meetings, product showcases and a plenary panel on infrastructure upgrades—including the airport’s plan to expand its conference facilities and introduce a streamlined arrivals channel for delegate groups.
For mobility managers, the workshop signals Sardinia’s intent to capture a slice of Italy’s lucrative conferences market ahead of the 2026 Star Alliance integration of ITA Airways and the Jubilee-year traffic expected in Rome. Direct air links from Milan, Rome and several European hubs already make Cagliari reachable within three hours, and the airport authority says it is negotiating additional winter charters aimed at corporate incentives.
Organisers and attendees coming from outside the Schengen Area will need to navigate Italy’s entry requirements. VisaHQ can streamline this process by handling group and individual applications online, offering live status updates and dedicated support through its Italy-specific platform (https://www.visahq.com/italy/). The service can be integrated into event registration workflows, removing administrative friction and ensuring delegates arrive in Cagliari with the correct documentation.
Travel-risk analysts note that hosting the event inside the airport itself allows buyers to experience proposed fast-track immigration and ground-handling solutions first-hand—a practical demonstration that could influence destination-selection decisions for 2026-2027. Companies considering Sardinia for off-sites are advised to monitor the roll-out of new group-visa facilitation measures promised by regional officials.
If the workshop converts even a fraction of attendees into booked events, Sardinia could diversify an economy still dominated by seasonal leisure tourism, creating year-round demand for accommodation and transport services and opening new opportunities for suppliers ranging from AV to ground logistics.
