At a conference of the Association of Cyprus Tourist Enterprises on 27 November, Deputy Tourism Minister Kostas Koumis announced that Cyprus has entered the implementation phase of the European Tourism Agenda 2030. The framework commits the island to a green and digital transition, strengthened resilience, inclusive growth and enhanced skills across the tourism workforce.
Key measures include incentives for eco-friendly accommodation, diversification beyond coastal hotspots to mountain and rural areas, and heavy investment in digital tools—from dynamic pricing engines to visitor-flow analytics—that will spread demand across seasons and regions. The ministry will place special emphasis on MICE tourism, pitching Cyprus as a Mediterranean conference hub with year-round air connectivity and modern venues.
![Cyprus adopts EU Tourism Agenda 2030, pledging greener, tech-enabled visitor economy]()
For global-mobility and corporate-travel teams the strategy could mean a wider choice of sustainable hotels, new conference infrastructure and potential tax incentives for off-season events. Koumis said an upcoming White Paper (2030–2035) will lay out funding schemes for SMEs and infrastructure such as electric-bus fleets and desalination plants critical to climate resilience.
The agenda dovetails with EU decarbonisation targets and positions Cyprus as a test-bed for digital visitor-management tools ahead of Schengen Entry/Exit System biometrics. Industry observers believe the move will help secure EU financing and private investment needed to raise the island’s competitiveness against Spain and Greece.
Tourism accounts for roughly 23 % of Cyprus’ GDP; officials argue that marrying sustainability with high-spend niches like business meetings and digital-nomad programmes is vital for long-term stability.
Key measures include incentives for eco-friendly accommodation, diversification beyond coastal hotspots to mountain and rural areas, and heavy investment in digital tools—from dynamic pricing engines to visitor-flow analytics—that will spread demand across seasons and regions. The ministry will place special emphasis on MICE tourism, pitching Cyprus as a Mediterranean conference hub with year-round air connectivity and modern venues.
For global-mobility and corporate-travel teams the strategy could mean a wider choice of sustainable hotels, new conference infrastructure and potential tax incentives for off-season events. Koumis said an upcoming White Paper (2030–2035) will lay out funding schemes for SMEs and infrastructure such as electric-bus fleets and desalination plants critical to climate resilience.
The agenda dovetails with EU decarbonisation targets and positions Cyprus as a test-bed for digital visitor-management tools ahead of Schengen Entry/Exit System biometrics. Industry observers believe the move will help secure EU financing and private investment needed to raise the island’s competitiveness against Spain and Greece.
Tourism accounts for roughly 23 % of Cyprus’ GDP; officials argue that marrying sustainability with high-spend niches like business meetings and digital-nomad programmes is vital for long-term stability.
