The 23rd ‘Tierra Adentro’ Interior Tourism, Sport & Adventure Fair closed on Sunday 26 October 2025 after hosting 80 exhibitors and more than 10 000 trade visitors at Jaén’s IFEJA convention centre. The three-day event, backed by Next Generation EU funds, positioned Andalusia’s lesser-known provinces as venues for off-season corporate retreats and incentive trips.
Highlights included the International Nature & Inland Meeting, where 12 overseas tour operators and 28 Spanish agencies sealed preliminary contracts worth an estimated €4.2 million, according to organisers. Provincial authorities unveiled a €70 million portfolio of sustainability projects—smart-destination platforms, green mobility hubs and rural co-working lodges—aimed at attracting digital nomads and dispersing tourist flows beyond the crowded costas.
For HR mobility programmes, the pitch is compelling: lower costs, tax incentives under Spain’s Startup Act and a growing inventory of boutique conference hotels in UNESCO-listed towns like Úbeda and Baeza. Several municipalities showcased grant schemes that reimburse up to 25 % of event spending if local suppliers are used.
Yet connectivity remains a hurdle. The nearest high-speed rail station (Linares-Baeza) lies 35 km from Jaén, and the province has no commercial airport. Andalusia’s regional government pledged to subsidise charter coach transfers from Málaga and Granada airports during large congresses—a measure clients should factor into budgets.
Highlights included the International Nature & Inland Meeting, where 12 overseas tour operators and 28 Spanish agencies sealed preliminary contracts worth an estimated €4.2 million, according to organisers. Provincial authorities unveiled a €70 million portfolio of sustainability projects—smart-destination platforms, green mobility hubs and rural co-working lodges—aimed at attracting digital nomads and dispersing tourist flows beyond the crowded costas.
For HR mobility programmes, the pitch is compelling: lower costs, tax incentives under Spain’s Startup Act and a growing inventory of boutique conference hotels in UNESCO-listed towns like Úbeda and Baeza. Several municipalities showcased grant schemes that reimburse up to 25 % of event spending if local suppliers are used.
Yet connectivity remains a hurdle. The nearest high-speed rail station (Linares-Baeza) lies 35 km from Jaén, and the province has no commercial airport. Andalusia’s regional government pledged to subsidise charter coach transfers from Málaga and Granada airports during large congresses—a measure clients should factor into budgets.
