After a seven-month run that smashed attendance projections, the ‘Expo Dino World’ exhibition at Brussels Expo closed its doors on Sunday, 2 November 2025—and the national rail operator used the finale to showcase rail as the green way to tackle leisure congestion. SNCB’s Discovery-Ticket formula offered 40 % off any same-day return journey to Brussels if combined with an exhibition e-ticket, with up to four children under 12 travelling free per paying adult.
By 11:00, nearly 6,000 passengers had redeemed the code for travel to Heysel/Heizel and Brussels-South stations, filling off-peak trains that normally run at 45 % occupancy on autumn Sundays. Brussels Expo said the closing weekend drew 38,500 visitors—around a quarter arriving by train—which helped keep the Brussels Ring free of the grid-lock seen during the show’s opening week in April.
![Last chance for ‘Dino World’: SNCB Discovery Ticket pushes families onto trains]()
For SNCB, the promotion doubles as a pilot for future dynamic pricing tied to large events. The operator told Global Mobility News that Discovery-Ticket users spend on average 15 % more on onboard services and that similar partnerships are being negotiated for the 2026 Art Nouveau Biennale and the Tomorrowland Winter spin-off in March.
Travel-management companies point to the scheme as a template employers can copy when incentivising staff to travel sustainably to corporate off-sites. The discount is coded directly into the ticket barcode, making it compatible with expense-management tools and VAT-recovery platforms.
Although ‘Dino World’ is over, Brussels Expo confirmed that another immersive blockbuster—‘Space Odyssey 360°’—will open in April 2026 and that discussions with SNCB about an “early-bird rail pass” are already under way.
By 11:00, nearly 6,000 passengers had redeemed the code for travel to Heysel/Heizel and Brussels-South stations, filling off-peak trains that normally run at 45 % occupancy on autumn Sundays. Brussels Expo said the closing weekend drew 38,500 visitors—around a quarter arriving by train—which helped keep the Brussels Ring free of the grid-lock seen during the show’s opening week in April.
For SNCB, the promotion doubles as a pilot for future dynamic pricing tied to large events. The operator told Global Mobility News that Discovery-Ticket users spend on average 15 % more on onboard services and that similar partnerships are being negotiated for the 2026 Art Nouveau Biennale and the Tomorrowland Winter spin-off in March.
Travel-management companies point to the scheme as a template employers can copy when incentivising staff to travel sustainably to corporate off-sites. The discount is coded directly into the ticket barcode, making it compatible with expense-management tools and VAT-recovery platforms.
Although ‘Dino World’ is over, Brussels Expo confirmed that another immersive blockbuster—‘Space Odyssey 360°’—will open in April 2026 and that discussions with SNCB about an “early-bird rail pass” are already under way.
