LONDON – Czechia’s national tourism board wrapped up its three-day showcase at World Travel Market London on 6 November 2025, using the fair’s final day to court a different audience: mid-term remote workers and ‘slow-mads’ rather than weekend city-breakers.
The Czech pavilion, shared by Prague City Tourism, the Czech Convention Bureau and a dozen DMCs, reported more than 1,600 trade appointments—25 percent higher than 2024. According to pavilion manager Klára Nishimura, the most-requested briefing packets were not about Prague’s Christmas markets but about the Digital Nomad visa, recently expanded to cover 16 nationalities. “Tour operators and relocation firms alike asked for clear guidance on tax registration, health insurance and how the visa dovetails with Schengen rules,” she said.
To capitalise on the demand, Visit Czechia announced an English-language ‘Remote Work Hub’ microsite launching mid-December. The site will bundle visa checklists, regional coworking maps and cost-of-living calculators for Brno, Ostrava and Liberec—cities the board wants to position as alternatives to Prague. Startup cluster representatives from Brno used the fair to pitch joint accommodation-and-coworking bundles to UK and Israeli intermediaries.
![Visit Czechia Closes Out WTM London 2025 with New Mobility Pitch to Long-Stay Travellers]()
Industry analysts view the pivot as logical. Recent Oxford Economics data show travellers staying 30–180 days spend 40 percent more per visit than classic tourists and often travel off-season, smoothing demand for hotels and serviced apartments. Czechia’s relatively low cost base, wide English proficiency and direct flights to 166 destinations out of Prague make it an emerging contender for this segment.
For global-mobility managers, the message is twofold: first, expect more assignees—particularly tech contractors—to request Czechia as a remote-work base; second, be ready to counsel them on municipal residence reporting, which differs from temporary-stay rules in tourist accommodation.
With European destinations jostling for location-independent talent, Czechia’s new marketing angle signals a strategic shift: from ‘visit us’ to ‘base yourself here’. Whether the pitch translates into longer stays will depend on how smoothly the immigration authorities can process Digital Nomad visa volumes during the caretaker-government limbo back home.
The Czech pavilion, shared by Prague City Tourism, the Czech Convention Bureau and a dozen DMCs, reported more than 1,600 trade appointments—25 percent higher than 2024. According to pavilion manager Klára Nishimura, the most-requested briefing packets were not about Prague’s Christmas markets but about the Digital Nomad visa, recently expanded to cover 16 nationalities. “Tour operators and relocation firms alike asked for clear guidance on tax registration, health insurance and how the visa dovetails with Schengen rules,” she said.
To capitalise on the demand, Visit Czechia announced an English-language ‘Remote Work Hub’ microsite launching mid-December. The site will bundle visa checklists, regional coworking maps and cost-of-living calculators for Brno, Ostrava and Liberec—cities the board wants to position as alternatives to Prague. Startup cluster representatives from Brno used the fair to pitch joint accommodation-and-coworking bundles to UK and Israeli intermediaries.
Industry analysts view the pivot as logical. Recent Oxford Economics data show travellers staying 30–180 days spend 40 percent more per visit than classic tourists and often travel off-season, smoothing demand for hotels and serviced apartments. Czechia’s relatively low cost base, wide English proficiency and direct flights to 166 destinations out of Prague make it an emerging contender for this segment.
For global-mobility managers, the message is twofold: first, expect more assignees—particularly tech contractors—to request Czechia as a remote-work base; second, be ready to counsel them on municipal residence reporting, which differs from temporary-stay rules in tourist accommodation.
With European destinations jostling for location-independent talent, Czechia’s new marketing angle signals a strategic shift: from ‘visit us’ to ‘base yourself here’. Whether the pitch translates into longer stays will depend on how smoothly the immigration authorities can process Digital Nomad visa volumes during the caretaker-government limbo back home.
